between the smoke
and mirrors
Our guests joined us at Austin Proper Hotel for an innovative and immersive event experience around the alluding mystique of destination events. Guests were invited to look into their own mirror and develop a deeper understanding of what it takes to level up and cross borders into their next business chapter.
march 3rd, 2025
austin, texas
Austin Proper Hotel
I have a passion for bringing excitement into design in ways that haven't been done before (or often because what is really new these days?). Our guests went on a journey between the smoke and mirrors to learn what it really takes to produce high end destination weddings. This design centers around transitioning from the pieces of the industry where we obscure what the truth is in order to preserve a picture perfect appearance, the smoke, into a time of deep self reflection, the mirror, to find out if we really have what it takes to create real and lasting success.
In Trusted Company is not just about being inspired by what you will see but how you will feel, interact, and connect with the space around you. The power to foster deeper connections, it's what we all long for in this industry that thrives on strong bonds. Building a strong network has been one of the most transformative parts of my career. Connecting with other talented professionals in this industry has not only inspired me but has also created strong and lasting friendships with people who are going through similar phases in their business. Having friends, mentors, and accountability from networking has upleveled my business faster and to a place I never would have gotten on my own. Austin's In Trusted Company event was an inspiring day of ideas, creativity, and meaningful conversations.
OUR CREATIVE DIRECTOR
AMY KUNTZ OF HAWTHORNE AND POPPY
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
About us
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
About us
HOSTS
In the world of destination events one of the most critical elements to ensure success is smooth, efficient, and seamless logistics. This was the topic of an engaging panel discussion titled “Devising Seamless Experiences Across Borders: Insights into Logistics and Local Expertise for Destination Events,” featuring leaders from the wedding industry. These experts shared their valuable insights into how to overcome the challenges of organizing destination weddings while highlighting the importance of local expertise to ensure flawless execution. We loved bringing together our Hosts of seasoned professionals who have successfully navigated the complexities of organizing events across multiple locations and countries. As destination weddings continue to grow in popularity, the conversation became an essential resource for wedding industry professionals who are keen on expanding their services internationally. We are so thankful to Julian Leaver with Julian Leaver Events, Devin Swick with Sinclair and Moore, Chelsea Wenner and Natalie Laskowski with Kiran + Leigh, Allen Tsai with Allen Tsai Photography and Twyla Reimer with Remi & Gold.
event details
On March 3rd, the wedding industry's brightest minds gathered at the Austin Proper Hotel for the inaugural In Trusted Company dinner—an evening designed to inspire, connect, and challenge perceptions. As the first of three signature events in 2025, the Austin dinner set the tone for what ITC is all about: meaningful conversations, intentional networking, and transformative experiences.
From the moment guests stepped into the venue, they were enveloped in an atmosphere of elegance and depth, guided by the evening’s theme: Smoke and Mirrors. This concept—brought to life by Creative Director Amy Kuntz—invited guests to look beyond the illusions of perfection often portrayed in the industry. Through thought-provoking design elements and candid discussions, the night unfolded as an exploration of authenticity in the world of luxury weddings.
Designing an experience beyond illusion Amy Kuntz’s vision for Smoke and Mirrors was nothing short of spectacular. Inspired by the artistry of the Austin Proper’s esteemed designer, Kelly Wearstler, and the layered realities of the wedding industry, the design incorporated symbolic elements throughout the evening. Guests walked through a mirror tunnel to move from the first portion of the event to the next, a striking photo moment that encouraged them to break through industry perceptions. The antique mirror panel backdrop served as a visual metaphor for the ‘smoke’ of misleading industry narratives, which was dismantled by the panelists’ honest insights on destination weddings.
From oval tables resembling chain links (a nod to breaking free from limiting beliefs) to mirrored stage elements prompting self-reflection, every detail carried intention. Even the vibrant yellow floral arrangements were carefully chosen—to spark curiosity and excitement for fresh beginnings.
The evening’s panel discussion, Devising Seamless Experiences Across Borders, brought together experts who understand the intricacies of destination weddings, the conversation cut through the illusions surrounding international events—dispelling the notion that they are simply glamorous vacations and addressing the real challenges and logistics behind making them seamless.
Beyond the design and discussions, what made this evening truly special was the energy in the room. Carefully curated dinner seating fostered deeper conversations, while every touchpoint reinforced ITC’s mission—to cultivate a community that is both welcoming and thought-provoking.
Event Experience: In Trusted Company
Host Property: Austin Proper Hotel
Creative Director: Hawthorne and Poppy
Photography: Gracie Byrd Jones
Cinematography: 718 Creative
Stationer: Maison Blanche
Floral Designer: Remi and Gold
Beauty: Shani Gailbreath
Rentals: Bright Event Rentals
Entertainment/Emcee: DJ Brandon Shabazz
Draping: Quest Events
Custom Fabrication: Imperial Floors
Linens: BBJLaTavola
Portrait Studio: The Vanity Portrait Studio
Social Media Director: Megan Pettus Films
Hosts: Julian Leaver, Devin Swick with Sinclair and Moore, Allen Tsai with Allen Tsai Photography, Twyla Reimer with Remi and Gold, Chelsea Wenner and Natalie Laskowski with Kiran and Leigh.
what is in Trusted COmpany?
ITC is a multi-day experience designed for wedding professionals. We offer a unique blend of customized networking opportunities and personalized education, all set within a serene retreat-like atmosphere. Our focus is on highly customized mentoring, you'll receive personalized guidance from our Hosts, industry leaders who understand the nuances of your unique business challenges.
Participants will have the chance to connect with industry peers, fostering relationships that can lead to collaborative projects and referrals. The carefully curated networking sessions are tailored to meet the specific needs of guests, ensuring that each interaction is meaningful and beneficial. This combination of professional development and relaxation ensures that wedding professionals leave not only with valuable insights and connections but also rejuvenated and inspired to take their careers to the next level.
What is ITC's mission?
Our mission is to define the essence of hospitality by creating unforgettable experiences that foster a sense of belonging.
Through intentional leadership, we aim to cultivate a community where integrity is paramount and every individual is empowered. We strive to create environments where connection serves as a catalyst for change, fostering spaces where diverse perspectives are embraced and celebrated.
Our vision extends beyond individual success; we believe in the transformative power of connection and our commitment to excellence drives us to continuously innovate to allow our guests to thrive on the path of self-discovery.
How long has itc been doing events?
In Trusted Company is an innovative and immersive connection experience tailored specifically for wedding professionals, officially established in 2024.
Although ITC is a new venture, our dedicated team brings a wealth of experience, having collectively orchestrated over 300 B2B events across various sectors. Our portfolio includes a diverse range of gatherings, from large-scale trade shows and corporate events hosting over 1,000 participants to intimate and personalized meetings designed for wedding professionals. With a robust and skilled team at the helm, we are fully equipped and committed to delivering exceptional experiences that foster meaningful connections among our guests.
How do I know if ITC is a good fit for me?
Our guests are seeking a transformative experience that goes beyond traditional networking. Our guests come with the intention of sharing their insights and experiences, enriching the collective journey of all participants.
Our ideal professional has a minimum of eight years of experience working in the industry and values connection alongside career progression. Moreover, our guests are eager to be exposed to innovation within the hospitality sector. Beyond professional development, they are on a journey of self-discovery and personal growth, striving to evolve as individuals, as well as professionals.
What type of education will I receive at an ITC event?
We recognize that as seasoned business owners, traditional classroom-style education isn't where you’ll find the most value. Instead, our focus is on highly customized mentoring and peer-to-peer learning. You'll receive personalized guidance from our hosts, industry leaders who understand the nuances of your unique business challenges. Through hands-on workshops, small group and panel discussions, and one-on-one mentorship, we provide education tailored specifically to where you are in your business journey.
How many GUESTS are at these experiences?
Our thoughtful approach allows us to create intimate gatherings aimed at fostering deep connections among guests by curating a guest list that aligns with specific interests, goals, and professional backgrounds.
By limiting participation to only 100 guests, these events create an environment where like-minded professionals can engage in deeper conversations, share insights, and collaborate effectively. This not only enhances the quality of interactions but also encourages guests to network with individuals who can provide valuable resources, mentorship, or partnership opportunities.
Want to be in the best of company? We are thrilled to soon announce a lineup of upcoming events that promise to inspire and connect our community like never before. Subscribe to our newsletter to stay connected to what we have in store.
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